Embedded Files
What is Marketing?
What is Marketing?
Marketing is the activity of promoting and selling a good or service to consumers (customers)
Marketing Research
Marketing Research
Marketing research is an important part of the process, which links potential customers to the marketer through information. The information gathered allows marketers to determine how they will create their advertisements. Scroll to learn more.
Why is it important?
Why is it important?
Reduces risk before making decisions
Helps businesses understand customer needs
Guides product design, pricing, and marketing
Prevents costly mistakes
Typical Things Marketers Look For:
Typical Things Marketers Look For:
Demographics:
Age (How old is the customer base they are targeting?)
Gender
Location (Where are they selling?)
Socioeconomic status (How much money do their customers have?)
Psychographics:
Interests (What makes them spend time or money?)
Values (What is important to them?)
Lifestyle
Where Is Marketing Seen Everyday?
Where Is Marketing Seen Everyday?
TikTok and Instagram ads
Brand logos, packaging, and slogans
Influencers and sponsorships
Pricing strategies (sales, discounts, “limited time” offers)
Skills of Marketers
Skills of Marketers
Persuasive Communication
Teamwork and Collaboration
Data Informed Decision Making
Critical Thinking about Media and Ads
Awareness of Current Trends
Learn More
Learn More
Any views communicated in the external sources above do not represent and are not necessarily endorsed by BusinessBasics.
Page updated
Report abuse