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Regardless of what industry you're in, every business owner has the same question when starting: "How will I get my first customers?" In this section, we will discuss some strategies to reach customers early.
Starting Social Media Accounts
Starting Social Media Accounts
As we discuss in our Social Media and Ads section, there are multiple platforms which if used right, can create a large presence online, reach new markets, and attract customers to your product or service.
Word Of Mouth
Word Of Mouth
Although simple, one of the most effective ways of reaching customers early on can be through word of mouth advertising! Encouraging your family, friends, neighbors and coworkers to look at your products and services or tell others about your business can be a great way to attract customers, as they receive referrals from trusted sources.
Local Community Events
Local Community Events
For some, local community markets and fairs can stimulate sales, and get your products in front of your community. Many towns have events where businesses can rent a booth for a relatively fair price, and sell to a larger base of customers who filter through the market.
Cold Calling
Cold Calling
Reach customers through cold calling, by developing a 30 second pitch you can give over the phone, which outlines what your services can do for them.
Grand Opening Event
Grand Opening Event
Pass out flyers, advertise on your website, and spread the word through social media and your network about the grand opening of your buisness, drawing a crowd. Offer deals/discounts to bring in an initial customer base, and build one for the future.
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